What is Magneto? An ecommerce platform provides open-source access. This enables them to provide a flexible service that the customer can tailor to the needs of their business.
As well as providing the ecommerce software, it also provides a number of administrative features that allows users to make use of various metrics for testing and measuring site performance. This enables businesses to develop digital marketing strategies that work, track inventory and engage in refined SEO solutions.
Magento is scalable, so, as your business grows, you can expand your website too, with very little fuss.
It’s unsurprising that Magento proves the most popular open-source ecommerce platform. In fact, in London, Magento ecommerce London is the most popular choice of ecommerce platform. That should tell you something. But, here are a few other reasons for its popularity:
1.They’ve followed the KISS principles (Keep It Simple Stupid). It’s easy to use, even for people with limited IT skills.
2.Automatic updating enables you to update your site in real-time.
3.It’s logical functionality and interactive interface makes it easy for your customers to navigate and enjoy the site.
4.Magento enables you to create multiple websites that link back to a single ecommerce platform. It also enables you to link back to the platform via social media and other domains. Your customers visit different places, but you can see it all as a single platform. It allows you test and measure how your customers use your sites, and work out which are lucrative and which are not.
5.Finally, Magento provides you with a wide range of digital marketing tools, SEO and management features. This gives you fantastic control over the platform and enables you to create in-depth analysis of your online business.
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